always classic

What Brand refresh

Where Stereo Associates

How Art direction, UX


Bøgelund-Jensen needed a slight dusting down. The classics never go out of style, but the logo could do with some adjustments and a photo shoot in the atelier helped tell the highly personal story behind the brand. The fresh Bøgelund-Jensen should exude a timeless but approachable mood. After all, tailoring is all about the client.

Based on the new logo and the moods developed together with the founder, a concept for a new webshop was developed. The new website has a layer of storytelling above the commerce platform, including testimonials and a virtual tour of the atelier.