A Healthier Future

What Rebranding, UX, campaign

Where AM/Stereo Associates

How Creative direction, art direction


Sai Life Sciences’ vision is to support their innovator partners in bringing 25 new medicines to life by 2025. An ambitious goal, and with several new plants opening soon in India, the US and the UK, they required a brand that mirrored those aspirations. It’s been a long journey, that started with redefining their brand narrative in 2016. Two photoshoots and a brand manual later, it Sai finally launched their new identity and website (created together with AAFF) in 2019.

With over 50 unique services offered it was a massive task to create the content for the new site, making sure that every area and staff function was covered by photographer Ture Andersen. Working in 40 degree Indian heat with full safety gear was a challenge. See the results at sailife.com

Somehow the collaboration also resulted in Sai getting their own animated mascot, an infographics style, interior concepts for some of the world’s largest trade fairs, and an onboarding calendar. Despite the massive changes, the client chose to hold on to their brand symbol which is an octahedron – one of the five platonic solid shapes.