What FMCG packaging

Where Soundvenue Studio

How Logo design, motion, packaging design


Updating the visual style of Danish RTD brand Shaker along with the launch of a new flavour. Shaker comes in for flavours and when the latest flavour was in the design phase, the opportunity to fix the logo presented itself. To make the new flavour even more enticing, the logo was given an adjustment for readability and impact as well as a motion/sound treatment. Two design routes for the packaging were presented – moving the brand in a more fun and fresh direction.