How do you create a digital outlet not only focused on massive savings but also catering to those enamoured by Scandinavian lifestyle? The answer was to completely redefine what an outlet can be. Based around a new brand purpose of “reinventing outlet”, Booztlet was moved into a new position as the favoured choice of the style rebel.

UX design pitch for a new ecommerce site for iconic Danish audiovisual brand Bang & Olufsen, presented in a new visual style and a suggested corporate font from ABC Dinamo. The new design is more strategically branded and features a sleek design, with less emphasis on conversion and more on collaborations and products in use. The craft of building them is likened to sculpture and art.

How do you create a compelling brand for prospective engineering students in India and their highly discerning parents? Tamilnadu is a state known for its technical colleges, and Crescent University is but one of the country’s top institutions located around Chennai. The new CU brand gives them a voice that is as modern as their premises.

A challenger brand on the Danish market, Shaker competes for market share with e.g. Bacardi Breezer. To suit the preferences of a young target audience, both the brand and the packing were given a overhaul when it was time to launch a new flavour on the market.

Everyone can walk. SPOR is a network of 200 walking trails across Denmark, established and maintained by farmers and locals. By getting people out into nature, we may experience something different, and it may be just around the corner. Private land becomes everyone’s land.

Fishing is for everyone, from beginners to hardened veterans. Everyone can use Kinetic’s gear, and virtually any type of fish in Scandinavia can be caught with it. From ice fishing in the winter to spin fishing in the summer. Kinetic also make accessories, apparel and gear for kids. Once you’ve tried it, you’ll be hooked.

In the Faroe Islands, Krosstein are experts in all things water and air-related, as a combined retailer and service provider. They have worked with some of the largest construction projects in the country, but are not above dealing with laymen walk-ins. Their new brand stands for partnership and quality work.

OBH is a group of engineering consultants working with construction companies, architects and private customers in Denmark. By making sure that buildings are constructed correctly and that they will still stand 100 years from now, they help the industry build according to the requirements of the people living and working inside.

International purveyors of sustainable insulation Rockwool started their production in Denmark. Just north of Copenhagen is where their headquarters and new experience centre are located. The exhibition space has two sections – one where you explore the unique properties of stone wool, and one that shows all the parts of our cities where it can be used.

Aviator opened a new lounge for travellers coming through Copenhagen Airport last year. Here’s a small taste of the concept that was created for the pitch. Local builds on the premise of taking the best Copenhagen has to offer, presenting it at CPH with a revolving program of collabs.

Carry is a new virtual healthcare brand with a purposeful yet inspiring online experience. The concept was created on an explorative level, combining UX research with fast prototyping. Apart from deciding on a name, an initial visual identity was also sketched.

Move Mountains create affordable and practical footwear that is fit for everyone. Their walking boots are their most sold product but they also make sneakers, sandals and shoes for kids. Operating with a minimum of branding for several years, they were looking for a brand story and an identity that could cover everything from product branding, packaging to digital.