Contemporary craft has always been an elusive unicorn for FMCG brands. Having completed several projects for Carlsberg, developing new product concepts (Brewmasters Collection is the only one to be realised thus far), this case outlines the lessons learnt.

Soundvenue is one of the leading online media channels in Denmark. Geared towards the younger metropolitan readership interested in music and culture, it has been around for two decades. Once a printed magazine, it went purely digital a few years back. Media brands are meant to take a backseat to the content, but need to feel alive and fresh every time you visit too.

Video for “Like Phantom Memories in the Slinking Storm” performed by Slowfoam. From ‘Transcorporeal Portal’ ©2024 Somewhere Press.

UX design pitch for a new ecommerce site for iconic Danish audiovisual brand Bang & Olufsen, presented in a new visual style and a suggested corporate font from ABC Dinamo. The new design is more strategically branded and features a sleek design, with less emphasis on conversion and more on collaborations and products in use. The craft of building them is likened to sculpture and art.

How do you create a compelling brand for prospective engineering students in India and their highly discerning parents? Tamilnadu is a state known for its technical colleges, and Crescent University is but one of the country’s top institutions located around Chennai. The new CU brand gives them a voice that is as modern as their premises.

A challenger brand on the Danish market, Shaker competes for market share with e.g. Bacardi Breezer. To suit the preferences of a young target audience, both the brand and the packing were given a overhaul when it was time to launch new variants on the market.

The group needed to update the visual direction of both its webshop/app offerings, and as a part of that task the strategy behind the two brands and respective sub-brands had to ironed out once and for all. Adopting a purpose-driven approach to branding, the strong internal culture and values were fleshed out into a fully function external strategy.

A design fiction project exploring possible human-robot relations, in this case in the form of a new smart product.

How do you create a digital outlet not only focused on massive savings but also catering to those enamoured by Scandinavian lifestyle? The answer was to completely redefine what an outlet can be. Based around a new brand purpose of “reinventing outlet”, Booztlet was moved into a new position as the favoured choice of the style rebel.

Carry is a new virtual healthcare brand with a purposeful yet inspiring online experience. The concept was created on an explorative level, combining UX research with fast prototyping. Apart from deciding on a name, an initial visual identity was also sketched.

The collaboration between Soundvenue in Jack Daniels sets the spotlight on upcoming local artists and the struggles they’re faced with in breaking through. It can be a harsh world where every action counts. But it’s can also be liberating, when you stand up for yourself in the face of challenges and doubts. This is a celebration of those moments.

Fishing is for everyone, from beginners to hardened veterans. Everyone can use Kinetic’s gear, and virtually any type of fish in Scandinavia can be caught with it. From ice fishing in the winter to spin fishing in the summer. Kinetic also make accessories, apparel and gear for kids. Once you’ve tried it, you’ll be hooked.